Episode 230

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Published on:

29th Sep 2026

230: The Data-Driven Way to Make Decisions (Parenting, Health, Career): Emily Oster

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Emily Oster is a Harvard trained economist who built a career on making decisions when the data is bad or missing. I asked her how she does it.

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⌚ TIMESTAMPS

00:00 – Let the decision lead the data

04:03 – Instagram isn't evidence

08:39 – What to do when there's no data

10:57 – Your family is a small business

14:33 – Right decision vs right process

30:21 – The New York test score error

39:00 – Rapid fire myths

🔗 CONNECT WITH EMILY

📚 Expecting Better: https://a.co/d/00ExVFqN

📚 Cribsheet: https://a.co/d/09rGjGjs

📚 The Family Firm: https://a.co/d/08RaAOBh

📈 Emily's artifact: https://claude.ai/code/artifact/ecaef324-0efe-401a-9fca-d5d2816e88ee

📊 Education Substack: https://substack.com/@statetestscoreresults

🤝 LinkedIn: https://www.linkedin.com/in/emilyoster

📸 Instagram: https://www.instagram.com/profemilyoster/

🐦 X: https://x.com/ProfEmilyOster

💻 Website: https://parentdata.org/

🔗 CONNECT WITH AVERY

🎥 YouTube Channel

🤝 LinkedIn

📸 Instagram

🎵 TikTok

💻 Website

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Transcript
Speaker:

That's Emily Oster, a Harvard

trained economist who is the expert

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on making data-driven decisions

when there's not always good data.

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And I'm a huge fan of her data-driven

parenting books, and they've helped me

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raise my own kids and parent them in

a way that I feel really comfortable.

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Today, she'll give us the key, the method

to actually making good decisions even

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when there's poor data, there's not

data, or we're in a lot of uncertainty

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and there's a lot of unknowns.

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By the end, you'll have a great framework

for making great decisions like a data

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analyst, even if you're not one already.

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So let's go ahead and get into it

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Emily Oster is the founder and

CEO of ParentData, a professor of

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economics at Brown, and a three-times

New York Times bestselling author.

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Emily, welcome to the Data Career Podcast.

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Thank you for having me.

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Super excited to have you.

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I am a big fan.

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I have the, the books right here.

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If you guys haven't checked out- Amazing

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Emily's books before,

definitely, um, check them out.

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They are amazing.

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Um, but we live in a really

interesting time, Emily.

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Uh, there's, like, so much infor-

misinformation going around, um,

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in parenting and in everything

in politics and finance.

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Um, you know, everyone's trying

to tell you how you should parent

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your kids and what decisions

you should make for your kids.

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Uh, so my question t- for you,

is it possible to make good life

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decisions in a world where we're

constantly bombarded by different

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opinions and different data sets?

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I believe yes, uh, but I think it

requires us to think about the structure

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of our decisions rather than just

ask the question what the data says.

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So a lot of times people will come to

me and they'll be like, "Okay, well,

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just tell me what the data says."

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It's like, that's not always that helpful

a question, and if your approach to

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decision-making is to just, like, see

the last piece of data and, like, make

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a decision based on that, you aren't

necessarily gonna make good decisions,

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and I think part of what makes our current

information environment so challenging

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is that people are constantly getting

bombarded with data, and every time they

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see a new piece of data they're, like,

not necessarily ready to incorporate

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it into their decisions in a smart way.

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So I think the answer is yes, we

need data, and we can make good

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decisions, but we have to have the

decision-making sort of lead the data.

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So I would tell people, like, you

need to wait until you're ready to

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make a decision, and then think about

what your choices are, structure the

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decision, and then you get the data

that you need to make the decision and

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then make the decision based on that.

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But I think it's, it's too hard to Only

use data, I guess if that makes sense.

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Yeah, for sure.

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I think, I think it's also interesting

when we're talking about data to maybe

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specify what we're talking about.

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'Cause, you know, some of the topics that,

that you take on, um, like for instance

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Encryptshe, is, you know, is breast best?

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Like, is it actually good to…

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Is it better to breastfeed your,

your baby, or is bottle feeding okay?

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Um, another, you know, one of the other

things you tackle is vaccinations.

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Do vaccinations, you know, cause autism?

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And I think a lot of people, maybe for

people who are listening to this, they're

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data nerds and, you know, they're able

to, you know, maybe go out there and

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try to find some data on, you know,

autism rates and vaccination rates, and

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maybe, you know, put together some sort

of a statistical analysis to do so.

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But I think a lot of people are getting

their data from, like, Instagram posts.

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Yeah.

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Um, so, like, how do you try to navigate

the, the world where it's, like, a lot,

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where a lot of data is presented to us

in, like, an Instagram post or something

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that's, that's maybe not very structural

and, and hard to interpret in the moment?

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Yeah, I hate data from Instagram posts

because it's always like, "Here's a

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study that shows blah, blah, blah, blah."

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And it's like, well, what, like,

is it the only study of this topic?

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Is it the biggest study of the topic?

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Is it the best study of this topic?

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Is it some random thing from 1987

that you pulled out of, like, the

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journal of, like, made-up results?

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Which is usually the answer.

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And so i- Er, data is it's like I get so

frustrated because I think we, we really

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need to prioritize the best data, but part

of what is very challenging for people

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is it can be hard to know what that is.

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And there is a fair amount of

training that goes into the

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question of like, is this good data?

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Is this less, less good data?

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Um, so I guess I would say it

is never a good idea to make a

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decision about something based

on a single Instagram post.

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If you are in a position to need to

know whether some relationship is

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true, are vaccines causing autism,

for example, you need to step way back

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out of Instagram or out of TikTok or

whatever it is and figure out what are

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some sources you can go to that are

gonna give you a better, more nuanced,

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more thoughtful answer to that question.

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And there are a few things people can

look for in, you know, what makes a

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good data set, things like, is it big?

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Is it likely to be randomized?

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You know, things like that, and

that's, that's kind of the core.

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But, you know, a single study

says and somebody puts it in a

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carousel on Instagram, that's a

crappy way to learn about data.

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That- that's…

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I mean, that's unfortunate.

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I wish we could always just like

trust what we, what we see online.

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Um, but obviously we, we can't.

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Cannot.

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That's one of the things that I think,

um, you do a really good job in, in

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Crib Sheet especially of like, you

know, we're, we're debating, we're

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debating something like, uh, should

we like co-sleep with our babies or

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should we sleep train our babies?

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Um, you know, you pull up like

all these different studies

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that have been done on that.

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And some of the studies like that, maybe

let's just say for example, that say,

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oh, you know, you know, co-sleeping is

like really good for your baby actually.

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Um, you might throw…

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Correct me if I'm wrong, but like

you might like throw that study out

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the window and kind of ignore the

results because maybe it's not a

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large sample size or maybe it's not

a diverse sample size or, or maybe

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like the actual experiment was wrong.

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So even though the results say something,

like you're not necessarily one to

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just trust, uh, the results kind of

randomly from a, uh, an experiment.

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Is that kind of correct?

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Is that kind of your way of thinking?

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Yeah, definitely.

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I think that a lot of what distinguishes

the way that I approach sort of large

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corpuses of data from the way that you

would and it sort of, um, that other

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people would perhaps, is that I am much

more willing to say, okay, let me find the

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best studies here and base our conclusions

on the best studies rather than just like

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every study should get their, their voice.

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Like some studies don't deserve a voice.

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Um, and I think that is especially

true when we're outside of

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the randomization space.

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So in the parenting, like health, et

cetera space, there is a huge amount of

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what we're told that is like we're just

comparing people who do one thing to

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people who do another thing, and those

people are really different on like a

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billion dimensions, and we're attributing

it to the one topic that we're studying.

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And that kind of evidence I will

almost always say like, just forget

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it Like just put it in the trash.

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And that is actually a place where I

really differ from a lot of even, you

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know, people who I think have a lot of

training and are in, you know, serious

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like professors because there are people

who will tell you, "Well, okay, but

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we have so many studies of something.

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Like there are so many observations."

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But if it's not causal, it doesn't

matter how many observations you have.

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And so I'm, I'm very interested in how

we can have good data, really excellent

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data that lets us make causal statements.

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And if we have a study that isn't

gonna let us make causal statements

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about something we wanna make causal

statements about, I just think

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we should throw it in the trash.

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That's all.

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A- a- and, and I think that's important

for people to realize because, um, I

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think there's some group out, out there

who don't really take any scientific

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studies and, like, white papers.

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Like, they don't ever look at that.

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Like, they're only in the

Instagram world, you know?

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Uh, maybe, maybe looking

at aggregations of things.

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And there's some people who, who

maybe are a lot more, like, prone to,

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like, "Oh, I really trust science,

um, a- and studies," but it's always

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important to look into those studies.

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Um, I'm curious, like, there's not

always a study for, for everything.

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Right.

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Um, so, like, what do we do when

we need to make an im- an important

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decision, we wanna be data-driven

in our approach, but, like, there

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isn't good data or there's no data?

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What do we do then?

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Yeah.

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So I think the f- first, that's

very hard, and we have to first…

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I think first it's like there's a radical

acceptance of just saying, like, "Hey,

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I'm gonna have to make a choice here.

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There is no option to, like,

wait until the data is better.

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There just, I have to move

forward with one thing."

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And if we paralyze ourselves w- with

the view that, like, we can't make

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decisions until there are better data,

like, the decision will be made for

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you in some direction by you waiting.

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So just to recognize, like, sometimes

you'll have to make decisions

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under uncertainty, and that is

unfortunate, but it is the way it is.

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I think the second thing I would

tell people is in almost all of those

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settings, it's not important, right?

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So if something were really…

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It's not uniformly true, but if

something is really important,

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and I talk a lot about parenting,

but, like, really important in

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parenting, like really, really

matters, you will see it in the data.

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Like, the things that we know really

matter, like poverty, whether your

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kid has a stable place to sleep,

whether they have enough to eat, those

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things really show up in the data.

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The correlations are really, really big.

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We have good causal evidence.

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The kinds of questions where people say,

"Oh, I wish I had better data on this.

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You know, is it better to enroll

my kid in travel soccer or in,

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you know, travel lacrosse?"

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Or where, like, there's no data

on that, but you know what?

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It's not important.

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And so I think just, like, dialing

down and asking ourselves, "How

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likely is it that this thing matters?

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Given everything else about my family,

like, is this likely to be an important

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decision for my kids' outcomes?"

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And most of the time you're gonna say no.

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And then that actually makes the

decision-making much easier because

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it allows you to focus on all the

things that do matter for good

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decision-making, like how will

this logistically affect my family?

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How much does it cost?

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Whatever are the things that really

should go into that decision.

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So I think just reminding yourself you

gotta make decisions when it's uncertain,

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and a lot of things are not important.

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And it's okay to say, like,

"This probably isn't important.

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Maybe it matters a little bit in

one direction or another, but on

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the whole, it's not the thing that's

gonna break or break my kid," which

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almost there is nothing like that.

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I think that's such an interesting

approach, and, uh, I'm just thinking, you

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know, about the people who are listening.

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Uh, like so many of us are data

engineers, data analysts, data

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scientists, and it's like our whole life

is, you know, helping businesses make

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better decisions with, with the data.

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Um, and so I think it's hard for me, like

as a data nerd, to be like, oh, you know,

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sometimes the, the data doesn't matter.

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Like, or, or even maybe, maybe the

choice, um, doesn't really matter.

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Um, but, but we're- I, I would…

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So let me tell you, I think this actually,

there's such a strong, uh, like data

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analyst parallel here that I would make

for people, which is like, you know, the

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difference between like great success

and not great success in your business

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is like did you launch the right product?

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You know, did you…

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Like there's some big strategic

decision that is happening, you know,

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usually above the heads of everyone

and like where somebody at the top

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is making a big strategic play in one

direction or another, and that's gonna

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determine like whether the business

is successful or not successful.

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The job of the data analyst, and I

do this like for my own business, is

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to be like in the weeds and be like

can I get 1% more if I like send the

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email in this way or this other way?

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Or like can I optimize

the pricing in this way?

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Like let me do an AB test on

this, that, and the other thing.

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And like those things are really important

for your business, but they're not

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important like the big strategic question.

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In the background, they're kind

of optimizations on the margin.

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These kind of choices that we sometimes

get obsessed with with our kid, they're

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optimizations on the margin, and that

margin for parenting is really small,

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and there's so much noise And so

thinking about like, if only I could

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optimize this tiny thing, it's like,

well actually that's not important.

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Like, that's one tiny AB test in

one place and like if you get it

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right, you, you don't get it right in

parenting, it's, it's a lotta noise.

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So I don't know.

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That's, that's often how I

think about the parenting piece.

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I mean, you bring up a good point because

it's like if, should we launch product

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A or product B, and let's say we choose,

you know, product A, but actually product

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B was the right choice, but there was

just not data to make that decision.

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You know, what we're optimizing, let's

just say like a subject line on an email,

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and you know, you AB test it and you

find, oh, we get a lot more conversions

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with, you know, this, this subject line.

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It's like well, the bigger decision

was really we shoulda gone product B.

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Like, the, the amount of money

you can make on the- Totally

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you know, having the right subject

line really is probably dwarfed by

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actually launching the right product.

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Which that's, that's an

important thing to realize.

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I think it's important for people

in, in, you know, in their p-

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careers to realize that as well.

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That it's like we're, we can analyze

data, um, but we're, we're always trying

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to do so for business purposes and,

you know, m- move the business forward.

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So it, whether that's for our, our kids…

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And, and even like you said, like

travel lacrosse versus travel soccer.

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Let's say that there was data on that.

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It's like, well who's to say that

your kid is like the average-

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Totally … you know, it, it- Soccer

kid … doesn't take into account.

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Yeah.

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Yeah.

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Yeah.

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It's like- No, it-

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you don't have data on your kid.

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Totally.

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And I think in our, in our parenting

decisions, of course like everything

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in our family is so much more

complicated than like the subject line

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of the email that you're optimizing.

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And so every one of these decisions has

some other decisions associated with it

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which may actually be more important.

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So we can get very like laser

focused with our kids on

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thinking, you know, well let me…

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What is the right activity or choice or

school to like optimize, you know, some

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outcome metric that we have attached

to our kid, without stepping back and

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saying, you know, really what we're

trying to optimize is like that our kid

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is a, you know, happy, productive adult

who likes us and comes home for meals.

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And like that's actually a much broader

optimization than like, you know,

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are we gonna Achieve Junior Olympic

status or whatever, which you won't.

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One of the things I, I really like, uh,

along these lines and in the, in the book

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is, you know, you mentioned that parenting

you're gonna have a million decisions,

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and there's no way to guarantee that

you're gonna make the right decision.

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In fact, you're probably gonna make

the wrong decision quite often.

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Um, and instead of optimizing for making

correct decisions, you talk about,

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um, making decisions through, like a

framework and, and having education

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around the decision that you are making.

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Can you walk wa- about the difference

between, like, making right decisions

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and making the decision the right way?

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Yeah, absolutely.

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So, think the most important distinction

is one of those things you can

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do, and the other one you cannot.

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So you can never guarantee that

you will make the right decision.

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It's just, like, not,

that's not available to us.

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But we can say ex ante that we approach

the decision the right way, and so I

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talk about, you know, being structured

in how we make our choices, and starting

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by really outlining what our choices are.

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So being clear on the

choice that you're making.

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People often will ask me, you know,

"Well, should I do this or not?"

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You know, "Should I send my

kid to this school or not?"

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It's like, well, or not is not an

available schooling option, so, like, you

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better tell me what's on the other side of

that, because you're never gonna be able

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to compare something to, like, the vast

array of other things on the planet Earth.

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So you gotta think about

what your choice is.

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You've gotta collect the

information that you need.

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You need to then actually force yourself

to make a decision, and I think that's

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the hardest part, because in a world in

which we want to make the right decision,

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we can get, like, paralyzed by the

realization that we cannot guarantee that.

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And so in order to work ourselves

past that, we often have to really

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put in place, like, okay, I am

gonna sit down and make a decision.

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Like, I, this is the date.

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I'm putting it in my calendar.

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I'm scheduling it.

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Like, this is the time we're gonna

make whatever is this choice.

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Because otherwise you can just,

like, spiral and spiral and spiral

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forever and never actually make any

choices, and then usually the world

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will choose for you in some, in

some way if you don't do anything.

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Um, and I, I think the, the value of

having this kind of structure to a

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decision process is that on the other

end of it, you can be confident, again,

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not that you made the right choice, but

that you made the choice the right way.

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I think that's quite

protective for people.

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I will say one other thing,

which is I tell people, after

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you have made this choice, you

should make a plan to revisit it.

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You know, there are some choices

we can never revisit, you know?

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W- should I or should I

not have a second child?

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We- well, once you choose that,

you've pretty much, that's,

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you're pretty much committed.

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We're not revisiting that.

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But many of the choices we

make you can revisit, right?

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Like, I sent my kid to this school,

but I can choose another school.

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I sent them to this activity, but I

could choose another activity, like,

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later, or we could not do this activity.

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And I think we owe it to ourselves to

plan this kind of revisiting of the

325

:

choices that we make, because if we

don't, then we will never revisit them.

326

:

And if we plan to revisit them,

we're much more likely to do so.

327

:

So much good to unpack there.

328

:

Um, one, one thing I wanna zero in on

is, like, you, you mentioned if you're

329

:

deciding between A and B, and you're

like, "I don't have enough data to do

330

:

that," um, sometimes we don't make the

choice, and that itself is a choice, is

331

:

what it sounded like you were saying.

332

:

And oftentimes it's w- the worst

choice of the three, it seems like.

333

:

Like, it's even worse than deciding wrong.

334

:

Yeah, I think it, it sort of like, it,

it, it robs you of the opportunity to

335

:

improve the choices you have, right?

336

:

So this is like, decisions are

particularly hard if neither

337

:

choice is really something we want.

338

:

If we're sort of like, "Well, both of

these choices are kind of poor," we're,

339

:

we're really reluctant to make them

because there's something very aversive

340

:

about choosing something you don't want.

341

:

But if you don't on purpose choose,

you will end up in one of the, in one

342

:

of the s- the branches, typically.

343

:

And if you haven't chosen it,

you won't have had an opportunity

344

:

to make it as good as possible.

345

:

Like, among the bad options, how can

I make this option the least bad?

346

:

And that's, uh, that's missed out

on if you just decide to ignore

347

:

the problem and forget about it.

348

:

Uh, that's a good lesson for me to learn,

because I am the king of doing that,

349

:

and, uh, that stings a lot of the time.

350

:

So, uh- … I'm gonna try

to do better with that.

351

:

Um, I'm curious, like, so I'm used

to data, quote, unquote, as, like, a

352

:

table in Excel or, like, in, you know,

in a SQL database type of a thing.

353

:

Um, but like you said, we don't always

have data to, to make decisions.

354

:

One of the things that you talk

about in your other book, The

355

:

Family Firm, is, like, other

ways that you could potentially

356

:

get data that aren't necessarily

from, uh, like a, a spreadsheet.

357

:

And, you know, maybe they're not as

high integrity as, as spreadsheet data.

358

:

Um, but they're still

valuable in making decisions.

359

:

Um, so, like, one of the things you

mention about is, you know, information

360

:

about your personal circumstances.

361

:

And, and you mentioned earlier,

like, you know, if you're making

362

:

decision A or B, like, which one

are you actually going to like more?

363

:

Even, even if one's more optimal

than the other, like, which

364

:

one are you going to like?

365

:

And the other thing that you mentioned

about is talking to, to others.

366

:

I just am curious to hear your thoughts

on, like, when you're getting data

367

:

that isn't necessarily, like, tabular

data, really high quality data, um,

368

:

it's, it's more, like, around you

data, what, what are you looking for?

369

:

What signals are you looking for, and

how can you know if you can trust it?

370

:

Yeah, so I think really here I'm talking

about getting i- e- information, I think.

371

:

Look, data is just pieces of information.

372

:

So I'm really telling you, like get

some data on how you feel about stuff.

373

:

And I think for many people who are

kind of like us, actually maybe you

374

:

wanna put that in a spreadsheet.

375

:

Like I'm not averse to the idea that

like you should collect data on your

376

:

preferences and logistics and constraints

in the same way that you would imagine

377

:

collecting data on, you know, k- test

score outcomes or, or whatever it is.

378

:

But I think a big piece of this

is, is kind of th- interrogating,

379

:

like if I make this choice, what,

what are the actual implications?

380

:

You know, both how much am

I gonna like my day-to-day?

381

:

Really think about it.

382

:

Like if I get up and I face, you know

… Le- let me put a concrete example in it.

383

:

So a lot of people talk, talk to me

about like choosing between preschools.

384

:

Like I have this preschool and

it's right close to my house, but

385

:

it, you know, isn't very fancy.

386

:

N- only half the teachers have master's

degrees or whatever, or there's this

387

:

preschool that's like 40 minutes away

and it's like super fancy, right?

388

:

It's like how do I think about that?

389

:

Okay, and so one piece of that

data is, you know, how much do

390

:

we know about differences in

preschool outcomes or whatever.

391

:

And another piece of that data is

like how do I feel about commuting

392

:

40 minutes each way with my kid?

393

:

You know, what's that gonna do to my day?

394

:

Like what's my day … That's

a piece of data.

395

:

Like what is my day gonna look like?

396

:

How are we gonna manage this logistically?

397

:

How am I gonna feel about, am I gonna

fight with my partner about this?

398

:

Like are we gonna argue every day

about who is gonna take their kids?

399

:

That's a piece of data.

400

:

You know, so there's a bunch of

stuff in there that you want to put

401

:

in your decision making, even if it

isn't numbers in a spreadsheet, but

402

:

it is information in a document.

403

:

Uh, and another piece of that is

asking other people, you know,

404

:

what do they think about it?

405

:

How did they experience this?

406

:

But like-

407

:

It's…

408

:

For people who love data and evidence,

there's an aversion to the idea of, like,

409

:

going with your gut, and people will talk

about this as like those are two choices.

410

:

You could go with the data,

or you could go with your gut.

411

:

My view is like the data's not bossy.

412

:

It's not gonna tell you what to do.

413

:

It's only an input to decision-making,

which also needs your preferences.

414

:

People say, "I'm going with my gut."

415

:

What they really mean is,

"This is the thing I want."

416

:

Okay.

417

:

But you can actually bring those things

together, and that's gonna be better

418

:

than your data or your gut alone.

419

:

I'm, I'm laughing because I'm literally…

420

:

Like, we're putting, uh, our,

our daughter in preschool.

421

:

Literally went through that exact…

422

:

Do we go to the s- the preschool we think

is, like, better, quote unquote, you know,

423

:

but it's further away, or do we just kinda

do one that, that's close by and near?

424

:

So, uh, I'm laughing 'cause I went

through that, that exact analysis- Yeah

425

:

recently.

426

:

I will tell you, we went to the, we…

427

:

The better one that's further away.

428

:

It's not 40 minutes away.

429

:

If it was 40 minutes away, I don't

think I would be able to do that.

430

:

But now that we're in the process, and,

like, my wife is the one who takes her

431

:

the majority of the time, it's like,

"Oh, we don't really like this commute.”

432

:

So, you know, next year or next

kid or next semester, I don't know

433

:

if we're gonna do this or not.

434

:

Um, so sometimes you make a decision

the best you can, and you make- Yeah

435

:

… maybe a wrong decision, but it's just

another data point where it's like, "Oh,

436

:

actually, I don't like being in the car

for-" Yeah "… X amount of minutes a

437

:

day" We learned this- And we're done

438

:

totally, and then I think that's

why you need the, the other step

439

:

because if you don't plan to revisit

that choice, then you, you're not

440

:

gonna do it 'cause you're not gonna

wanna admit that you made a mistake.

441

:

And it's like it's not

that you made a mistake.

442

:

You did a trial, and, like, maybe

that trial turns out like, well,

443

:

we learned something that we wanna

do something differently next time.

444

:

A- and I think it's important that not

only we do this with, with preschool, but

445

:

when I worked for ExxonMobil, I was a data

scientist there, and one of my jobs was

446

:

to make machine learning algorithms to

predict how much gasoline we should buy

447

:

in each, you know, one of the thousands of

different stores we have across America.

448

:

And I, I built, you know, a machine

learning algorithm that, that was

449

:

the most accurate we could make it,

um, to predict, you know, gasoline.

450

:

But it wasn't like, hey, the, the

gasoline prediction that my machine

451

:

learning model puts out is what we order.

452

:

That, that number goes to, uh, a trader,

a buyer of gasoline, and they can

453

:

totally ignore my number, and they can,

you know, use my number as, as aid.

454

:

So it's so interesting that, like, you

know, these preschool decisions are

455

:

kind of the same framework that, you

know, multi-million, billion, you know,

456

:

in- industry decisions are making.

457

:

I'm sure you've seen that kind

of with, with your research and,

458

:

and, and your analysis as well.

459

:

Totally.

460

:

And I think we under even…

461

:

It's, it's sort of interesting always for

me to watch people who are so good at this

462

:

approach to their job, who are so, like…

463

:

And then I'm like, "Well, can't you…"

464

:

Like, you should just be

porting that into your life.

465

:

Like, it's the same thing.

466

:

Like whe- you know, when you are running,

when you are married to someone and you

467

:

have, or you like have a partner and

you have kids together and you have two

468

:

jobs and whatever, like you're running

a small to medium sized enterprise.

469

:

And there actually are like quite a

lot of tools from how companies do

470

:

that, that I think will make this

easier for, for people, even though

471

:

it's like a really weird thing to say.

472

:

And when you tell people that they're

like, you know, they're like, "Well,

473

:

do you boss your husband around?"

474

:

It's like, "Of course I boss him around,"

but that's not because of the, it's

475

:

not because of this enterprise idea.

476

:

That's awesome.

477

:

And I love that.

478

:

And that's, you know, one of the, the

things you talk about in, in The Family

479

:

Firm is like, we should, we should really

kind of organize our family, uh, like

480

:

we r- organize teams and, and businesses

in a fun way, not like in a boring way.

481

:

Yeah.

482

:

But like- Fun way … we

should have objectives.

483

:

We should have goals.

484

:

Like, we should, you know, make decisions

that are for the optimal happiness

485

:

and health o- of our family, which

I think I've, I've been reading it.

486

:

I've really been, um, enjoying that.

487

:

Um, I'm curious, so you know,

we talked about like making

488

:

data-driven decisions as, as parents.

489

:

I'm curious, like where else in our

personal lives, um, that we can make

490

:

data-driven decisions and kind of

adopt the approach that you've taken

491

:

in, you know, in breastfeeding and in,

you know, sh- what kids, where, where

492

:

should we send our kids to school?

493

:

What other places in our life can we

live data-drivenly other than parenting?

494

:

Yeah, I mean, I think the other obvious

one that people like is health, um,

495

:

is sort of like there are a lot of

health decisions that you have to make.

496

:

Uh, and there's a lot of data on those.

497

:

Uh, and I think it has many of the

same issues that parenting has.

498

:

You know, there's some of the

data is better than others.

499

:

Um, and You know, we, you have

to make decisions that take

500

:

into account your constraints.

501

:

Um, and I actually think this is

a place for me where we are…

502

:

A mu- much of the discourse

misses the idea of constraints.

503

:

We're like really good in the health

space about talking about like how

504

:

to optimize, like, you know, let's

track every da, da, da, da, da.

505

:

Like, you know, how do you like get

all of your n- numbers to be exactly

506

:

optimal in these various ways?

507

:

But without helping people sort of see

like, okay, well, you probably don't

508

:

have 17 hours a day to like fully

optimize a 27-step life protocol.

509

:

Uh, and so how do we incorporate the

data with the constraints and ask,

510

:

you know, what are, what are the

most effective things, uh, to do?

511

:

And I think the other place is just how,

in like sort of general, like how do we

512

:

choose our jobs and how do we, you know,

operate our like professional lives?

513

:

Um, but I think health is the, health

is the other obvious space for me.

514

:

Health is a really interesting one,

um, because obviously, like, it-

515

:

it's … If you don't have health,

you have nothing in your life, right?

516

:

Right.

517

:

'Cause, like, I think we all have

known someone that's, that's lost

518

:

health, and we just see, you know,

how much of a detriment to life that

519

:

is and how, how difficult things are.

520

:

So that makes sense to optimize it.

521

:

Um, just, like, a, a concrete example

of that is, and I know you, you talk

522

:

about, um, this in, in your books.

523

:

Um, but I got diagnosed with ADHD last

year, and I had a, I had a decision.

524

:

It's like, do I try, you know, after

trying, you know, six months of

525

:

non-medication ways to, to, to solve the

problem, like, do I try medication or not?

526

:

Yeah.

527

:

Um, and you know, one of the things

that I do is, like, I pretty much

528

:

constantly wear, uh, an Apple Watch.

529

:

And so I've been taking, you know, ADHD

medicine for, for almost nine months now.

530

:

And one thing I've seen is my

resting heart rate has, has risen,

531

:

like, five beats per minute.

532

:

Yeah.

533

:

And it's like, okay.

534

:

Um, that's, like, a side

effect of taking ADHD medicine.

535

:

It's like, do I, do I like that?

536

:

Do … Is, is the health risk that with

my heart worth the effects of m- you

537

:

know, maybe me getting more work done

or maybe me being a more patient parent?

538

:

Um, those types of things.

539

:

And it's hard because it's like there's

not really all that data out there

540

:

that can support … Or, or maybe

there is a bunch of data out there,

541

:

but it's like which one do I trust, and

how do I apply it to my personal life

542

:

and my business and my family life?

543

:

Um, so I guess making decisions

under uncertainty with

544

:

health definitely makes- Yeah

545

:

makes a lot of sense.

546

:

Yeah, and un- under uncertainty, and

they're really also under constraints.

547

:

Like, you're, like, really what

you're describing is a constraint,

548

:

which is like you, like, if you do

this one thing, it has this effect.

549

:

But y- like, you're … It's trade-off,

uh, and we're not that good at trade-offs.

550

:

And a lot of the health messaging

in particular sort of doesn't like

551

:

to acknowledge the existence of

trade-offs, so they're just like,

552

:

"Do all 4,000 of these things."

553

:

And it's like, okay, but I, I, I can't do

that, or it's, like, literally impossible

554

:

to do two of these things at the same

time, and so now I have to pick one.

555

:

And, you know, people ask me,

like, "Should I sleep or exercise?"

556

:

Like, I only have 30 minutes.

557

:

I have to pick sleep or exercise.

558

:

Like, which thing is better?

559

:

And, uh, that's, that's a hard question.

560

:

What's the answer?

561

:

Hmm, kind of, kind of depends how much

sleep you're getting, but probably sleep.

562

:

Yeah.

563

:

I, and ob- obviously there's so

many factors that, you know, that

564

:

go into your life, and it's hard

to, to make a blanket statement.

565

:

It's funny that you're, you're

mentioning this, 'cause my other job

566

:

at ExxonMobil, my other problem that

I solved at ExxonMobil, uh, and I

567

:

didn't solve this problem on my own.

568

:

We worked as a really big team to do this.

569

:

But we, we made mathematical models

of the entire refinery, um, which

570

:

was, like, 140,000 equations.

571

:

Um, and we were trying to optimize, you

know, how much money the refinery can

572

:

make with all these different constraints.

573

:

Like, we can't…

574

:

We need to make sure that our, our

pollution's abov- uh, below this level.

575

:

You know, our, our tower

can only take this many-

576

:

Yeah … barrels of crude every day.

577

:

And that was a really

hard problem to solve.

578

:

Yeah.

579

:

Um, and we knew, we knew

all the, the math behind it.

580

:

It's like you can't really do that in

your life, 'cause, like, you can't really

581

:

model life outcomes, I don't think.

582

:

Nope.

583

:

Um, maybe you can.

584

:

I don't know.

585

:

No, and you have…

586

:

And, and of course, then when people try

to, they come up with, like, crazy things.

587

:

Somebody sent me a paper the other

day which, in which these people,

588

:

like, tried to assign a number of

minutes of life to, like, each food.

589

:

So, like, if you have one

Diet Coke, it costs you, like,

590

:

this many minutes of life.

591

:

But it's like, that's a cra- like,

first of all, that's bananas.

592

:

Like, you definitely can't do that.

593

:

It's all of the data is from correlation.

594

:

It's not causal, whatever.

595

:

But it also just, like,

didn't make any sense.

596

:

It was like a Diet Coke costs you 12

minutes, but, like, a peanut butter

597

:

sandwich gains you, like, 33 minutes.

598

:

And it's like, okay, well, if

I eat them together, can I get

599

:

fif- like how does this work?

600

:

But it was so, like, so much in the

space of people just want an answer.

601

:

They wanna know, like,

okay, how much is…

602

:

Like, what's the cost of this Diet Coke?

603

:

And the answer is, like- We don't, you

know, we don't have it, probably zero.

604

:

Uh, or have it with a peanut butter

sandwich, and then I get to negative 17.

605

:

That's awesome.

606

:

I love that.

607

:

That's, that's very cool.

608

:

Um, okay.

609

:

I saw something really cool that you,

um, posted on your Twitter recently

610

:

and your Substack, and we'll make

sure to have a link to your social

611

:

in the description down below.

612

:

Um, but it was a really cool analysis

you've done recently on New York education

613

:

data and kind of like their testing data.

614

:

Um, and one of the things you

actually published that caught

615

:

my eye was a Claude artifact.

616

:

Yeah.

617

:

So for those who are unfamiliar

with Claude, it's basically

618

:

like ChatGPT, but it's from a

different company called Anthropic.

619

:

Um, I really like it for doing things

like data analysis, and it creates

620

:

these things called artifacts, which are

basically, you can think as like a, a, a

621

:

published something, a URL that goes to

some sort of a page that has text on it.

622

:

And in your case, you were analyzing

data, so it had text and graphs and

623

:

different analyses and like that.

624

:

Um, and I wanna talk about the

New York- Yeah … education

625

:

study, uh, study that you did.

626

:

But first, I want to kind of walk me

through your, like, data pipeline.

627

:

Like, how, how did this, like, come to be?

628

:

Like, where are you getting your data?

629

:

How are you analyzing it?

630

:

How are you publishing it?

631

:

I was really curious about that, if

you don't mind sharing maybe, like,

632

:

a high, high, uh, view of that.

633

:

Sure, yeah.

634

:

So in, in that case, actually, the

key to that entire analysis is one of

635

:

the projects I d- I do is something

called the Education Data Center,

636

:

uh, which is a, a project where we,

uh, try to clean and organize all

637

:

the state-level test score data.

638

:

So if your kids are in, you know,

public school in grades three through

639

:

eight in the US, they will take,

uh, math and ELA tests every year.

640

:

That's like an important

part of accountability.

641

:

Uh, but the state's data

is, like, a hot mess.

642

:

Like, every state is issuing

it in a different thing.

643

:

If you wanna have the data from Montana,

it's 3,000 separate spreadsheets.

644

:

Like blah, blah, blah, blah.

645

:

And so one of, one thing I really

care about data transparency.

646

:

Uh, and so in this project we,

like, download all of this stuff,

647

:

and we have, so we have like a, a

website where you can sort of get

648

:

all the microdata for, for this.

649

:

And I mention that because that's

a sort of core, like, backend

650

:

pipeline for a project like this.

651

:

On that particular project, there's

a, this thing that happened in New

652

:

York with the test scores, which we

can talk more about, but where, like,

653

:

basically somebody called me, some

reporter called, and they were like,

654

:

"Here are the, you know, here are the

test scores that are gonna come out.

655

:

Like, what do you think?"

656

:

And I looked at them, and I

was just like, "They're wrong.

657

:

Like, I don't like, I don't know

what to tell you, but, like,

658

:

data doesn't look like that.

659

:

Like, somebody made a

mistake probably last year."

660

:

And then I got really, like- exercise.

661

:

I, like, I really love the, the

piece of data where you try to,

662

:

like, learn what's going on.

663

:

Just like, I just wanted

to know what's going on.

664

:

Like, I couldn't, like, let it go.

665

:

And so then my data pipeline is, you know,

in the, in the back end, I'm basically

666

:

using Claude with an API pulling down

this, this raw data and kind of writing

667

:

code in Python to, like, figure out,

try to figure out what's going on.

668

:

And this is a place where the, these AI

tools and sort of Claude in particular

669

:

has really changed how quickly I could do

something like this because, you know, on

670

:

the back end, I could have written this

code in Stata on my own and so on, but I

671

:

probably would not have had the bandwidth

to do it without a kind of LLM tool.

672

:

Uh.

673

:

It was awesome, first off.

674

:

Uh, it was super cool.

675

:

It was so fun.

676

:

It was like, it was so cool.

677

:

Yeah, so basically what, what I'm

hearing is like you, you obviously

678

:

know how to do this analysis.

679

:

You could obviously do it from scratch.

680

:

And I love the idea of from scratch.

681

:

It's like none of us are actually

doing this by hand and paper.

682

:

Right.

683

:

Like, that's probably from scratch.

684

:

No.

685

:

So it's like, oh, like-

My dad was an economist.

686

:

He used to like, I think, do this by…

687

:

They would like multiply the

matrices, but that was a while ago.

688

:

See, but that, that's kind of

my point, is it's like, oh, and

689

:

then R came out, and then Python,

or and then, then Stata- Right

690

:

or whatever.

691

:

Uh, you know, and it's like now we just

have Claude and ChatGPT, which I just see

692

:

as like a new tool, like you said, that

enables this- Yeah … type of analysis.

693

:

Um, and it's like I don't think we

could've taken a random Joe off the

694

:

street and, you know, had them create

this analysis that you created.

695

:

I don't think this analysis, the

AI could've created on its own.

696

:

Um, so it's cool to get like

a little bit of glimpse on, on

697

:

how you're using AI to do that.

698

:

Um, so that, that's very cool.

699

:

Um, I do wanna get into like the,

the details of, of, of what happened

700

:

in this, in this, I wanna call

it a study, but it's not a study.

701

:

These test results.

702

:

So basically, um, if I'm understanding,

uh, correctly, the test results…

703

:

L- l- let's make it as simple as possible.

704

:

The test results were around a certain

level, and then the next year they jumped

705

:

up like 10%, from like 43 to like 52%.

706

:

And maybe we'll pop up the, the

graph on the screen that your

707

:

Claude created to, to show people.

708

:

Um, and then they've fallen back down

to normal levels- Yeah … this year.

709

:

Yeah.

710

:

And so what you're arguing, if I'm not

mistaken, is basically something happened

711

:

in that middle year where it's like,

no, we didn't see improvements of 9%.

712

:

Like, something weird happened.

713

:

Like, there was some error in the testing

or some error in the analysis- Yeah

714

:

where it's like…

715

:

And this is important because it

looks like the state's doing a great

716

:

job, we're really improving, when

in reality it didn't improve at

717

:

all, and that's, that's really big

implications on like funding and money.

718

:

Is that correct?

719

:

Yeah, absolutely.

720

:

I think the, so, so two

things I would add to that.

721

:

So one is it, it really can't

be that they s- the scores went

722

:

up this much and down this much.

723

:

Like, this is a place where we

have so much data on how much

724

:

test scores like this vary.

725

:

We know so much about

just what is going on.

726

:

And, and the numbers here would imply

that like the tip, the, the sort of

727

:

across the entire state in basically every

school across every demographic group,

728

:

like fourth graders in one year learned

two-thirds of a year more, and then in the

729

:

next year they lost all of that and more.

730

:

Like, it's just like this

isn't, you know, it's, it…

731

:

No.

732

:

This is not right.

733

:

And I think that's a piece where

probably the person part of this is

734

:

really like I, like I have so much

experience with this, I can just look

735

:

at that and be like, "That's wrong."

736

:

And now I can go into, you know, some

LLM and be like, "Okay, I'm sure this,

737

:

like I'm pretty sure this is wrong.

738

:

Like, let's try to, try to understand it."

739

:

Um, and okay, so that's the first piece.

740

:

And then, yeah, the question is what,

uh, like what, what happened behind this?

741

:

And it really does matter because as

you say, you know, funding decisions

742

:

are made on these, on these numbers.

743

:

And for example, New York allocated,

you know, some three-year funding grants

744

:

of $250,000 a year across schools-

based on these flawed test scores,

745

:

which like basically made more middle

schools get this and some elementary

746

:

schools not get these like large grants.

747

:

There's like a lot of money behind,

millions and millions of dollars

748

:

behind these scores, and some

of them are, in my view, wrong.

749

:

That's, uh, crazy, and thank you

for, um, you know, organizing this

750

:

and trying to suss out these things.

751

:

That's, that's really important, I think.

752

:

Yeah.

753

:

I w- I mean, look, it was…

754

:

It- I think it is important, but it was

also very interesting and fun because

755

:

it required really, like, getting

into, you know, like, well, what…

756

:

Like, what did you do wrong?

757

:

Like, what exactly?

758

:

And that's, and that's where I think

the, the ability to move quickly with

759

:

these LLMs and the ability to have

an LLM read, like, you know, like,

760

:

600 pages of technical documentation

and be like, "Okay, you know, here,

761

:

like, let's kind of problem solve.

762

:

Like, where could possibly

this have, have fallen apart?"

763

:

And I got much further than I think

I would have been able to alone.

764

:

I still need…

765

:

I, I'm not done.

766

:

I mean, I'm, I'm done, but I'm…

767

:

We're not done.

768

:

But I think that somebody is

gonna figure out what actually ha-

769

:

happened, and hopefully fix it.

770

:

Super cool.

771

:

I hope.

772

:

We'll, we'll include a link to

your, um, Substack, 'cause I know

773

:

you have, like, a whole Substack

dedicated to the education stuff- Yes

774

:

um, and that analysis as well.

775

:

And I actually wanna talk about the

education data, 'cause one of the things

776

:

I do is I run a, I run a data boot

camp, um, where I try to help people

777

:

learn how to become data analysts.

778

:

And one of the projects we do, the

second project that we do, 'cause I'm

779

:

really, like, hands-on, project-based,

is we actually analyze, uh, the data

780

:

from Massachusetts and the- Nice

781

:

the, the results that they get from that.

782

:

And so, one, I'm familiar with how messy

and how many Excel spreadsheets and how-

783

:

Yeah … how hard it is to, like, join

that data and- Massachusetts is actually

784

:

very good relative to the average state.

785

:

It's not bad.

786

:

One of the reasons I chose it,

'cause it's the second project.

787

:

We don't wanna get too hard

and, like, actually joining

788

:

and bajillion different things.

789

:

Um, but first off, I was, like, super

stoked to see, like, oh, lookit, this

790

:

is, like, a really viable project that

people are doing similar things in real

791

:

life- Yeah … 'cause we try to create

a dashboard based off of, like, what's

792

:

happening in the schools and who's

doing well and who's not doing well.

793

:

So I was stoked to see that, that.

794

:

And the second thing, like, no, no

pressure obviously, but one of the

795

:

things we do is we have a team of data

analysts on our, uh, you know, on our

796

:

program who are always happy to analyze

data, especially for good causes.

797

:

So if there's ever, you know, another

school that's cheating or doing

798

:

something wrong and you don't have

the bandwidth, we're happy to, to,

799

:

to, to do an internship project

and, and- Oh, that'd be awesome

800

:

analyze that data and try to give

you- All right … our results.

801

:

That would be very fun.

802

:

Yeah.

803

:

I think we- Yeah … we are, in that

project, we are so focused on the,

804

:

like, just getting the data together,

and I think that sometimes we…

805

:

Like, there isn't bandwidth to do the,

like, okay, can we really understand

806

:

why these things changed in the way

they, they did, other than mistakes.

807

:

Okay.

808

:

Well, I'm, I'm serious.

809

:

Maybe we'll talk offline

on, on how to do that.

810

:

Yeah.

811

:

'Cause I have so many people

that would voluntarily do some

812

:

pretty interesting analysis.

813

:

Um, okay, that was awesome.

814

:

Okay.

815

:

Um, the, the last thing I wanna

do with you is play a game.

816

:

And, uh, you know, you are the

queen at, like, taking a complex

817

:

problem and being like, "Oh, you

know, this is what the data says.

818

:

You know, this is, this is, like,

whether the data's good or not, this is

819

:

what maybe you should do in your life."

820

:

And- Okay … uh, you're,

you're very good at nuance.

821

:

But I wanna ask you a few rapid

fire myths, and you tell me in one

822

:

sentence, uh, whether it's true or not.

823

:

Does that sound good?

824

:

Okay.

825

:

Yeah.

826

:

Great.

827

:

Okay.

828

:

Number one, uh, is

Tylenol safe in pregnancy?

829

:

Yes.

830

:

Tylenol is safe in pregnancy.

831

:

Okay.

832

:

Perfect.

833

:

That's easy.

834

:

Number two, is breast best?

835

:

Breastfeeding has some early life

benefits, but many of the benefits that

836

:

you are sold on, like IQ and obesity and

so on, are not supported in the best data.

837

:

Okay.

838

:

Number three, are phone

bans in school a good idea?

839

:

Yes, but not because they're going

to dramatically change a lot of test

840

:

scores, but because they are good for

kids' interactions with each other.

841

:

Awesome.

842

:

Number four, do cell phones cause cancer?

843

:

No.

844

:

And you know how we would know?

845

:

If brain cancer had gone up a lot

over time instead of actually what has

846

:

happened, which is that it's gone down.

847

:

That's good news.

848

:

All right.

849

:

Uh, is red meat bad for your health?

850

:

No.

851

:

Do vaccines increase autism odds?

852

:

No, they do not.

853

:

Um, should you take creatine?

854

:

Yes, if you are strength training.

855

:

There is no point if you

are a sedentary person.

856

:

Okay.

857

:

And last one, can you

get Botox while pregnant?

858

:

You can, but no one's gonna do it for you.

859

:

Okay.

860

:

There you go.

861

:

Uh, well, if you guys want the more

nuanced, data-driven, longer answers

862

:

to all these questions, you'll find

a bunch of in-depth articles, uh,

863

:

on Emily's website, parentdata.org.

864

:

It's actually one that I, I use pretty

often when I have a question in my

865

:

life, especially when parenting.

866

:

Mm-hmm.

867

:

Um, I subscribe to Emily's newsletter.

868

:

We'll have links to those down below.

869

:

I find them incredibly

helpful, uh, with parenting.

870

:

But even if you don't have kids, I

think you'll find Emily's style of

871

:

taking data and life information and

making good decisions or at least

872

:

having good frameworks for making,

uh, good decisions really helpful.

873

:

So we'll have a bunch of Emily's

links in the description down below.

874

:

And, and once again, check out Emily's

books, The Family Firm and Crib Sheet.

875

:

And there's another one that's Expecting

Better, is that what it's called?

876

:

Yeah, Expecting Better.

877

:

Okay.

878

:

That's the OG.

879

:

It's about pregnancy.

880

:

I, I was too late to have that one.

881

:

I don't have that one, but, uh, maybe

next kid, we'll, we'll get that one.

882

:

Um- Next kid, next kid.

883

:

E- Emily- Thanks … thanks so much

for coming on the Data Career Podcast.

884

:

Thanks for having me

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About the Podcast

Data Career Podcast: Helping You Land a Data Analyst Job FAST
The Data Career Podcast: helping you break into data analytics, build your data career, and develop a personal brand

About your host

Profile picture for Avery Smith

Avery Smith

Avery Smith is the host of The Data Career Podcast & founder of Data Career Jumpstart, an online platform dedicated to helping individuals transition into and advance within the data analytics field. After studying chemical engineering in college, Avery pivoted his career into data, and later earned a Masters in Data Analytics from Georgia Tech. He’s worked as a data analyst, data engineer, and data scientist for companies like Vaporsens, ExxonMobil, Harley Davidson, MIT, and the Utah Jazz. Avery lives in the mountains of Utah where he enjoys running, skiing, & hiking with his wife, dog, and new born baby.